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Maximize Business Profits Through E-partnerships, by Fang Zhao
Download PDF Maximize Business Profits Through E-partnerships, by Fang Zhao
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The fast expansion of popular Websites reinforces the importance of online strategic alliances through e-partnerships and their business successes. However, many e-business partnerships fail to achieve their goals of partnerships. Written from an international perspective, Maximize Business Profits Through E-Partnerships provides a practical, insightful and comprehensive guide for both brick-and-mortar and dot.com companies to address the challenges of building and managing productive e-partnerships to capitalize on business earnings. It provides practical solutions to developing effective e-partnerships through a systematic inquiry into the nature and processes of e-partnering.
- Sales Rank: #15917841 in Books
- Brand: Brand: IRM Press
- Published on: 2005-10-11
- Original language: English
- Number of items: 1
- Dimensions: 10.00" h x .63" w x 7.01" l, 1.52 pounds
- Binding: Hardcover
- 252 pages
- Used Book in Good Condition
About the Author
Dr. Fang Zhao is the Lecturer and Senior Supervisor of Ph.D., Doctor of Business Administration (DBA) and Masters degrees at the School of Management of RMIT University in Melbourne, Australia. She is the Principal Editor of the forthcoming research book Entrepreneurship and Innovation in E-Business: An Integrative Perspective. She has published internationally approximately 40 refereed research works in the areas of innovation and knowledge management, entrepreneurship, e-business management, performance measurement and TQM. She was a Post-Doctoral Research Fellow at the Centre for Management Quality Research at RMIT before joining the School of Management.
Most helpful customer reviews
0 of 0 people found the following review helpful.
I strongly recommend this exciting book!
By Jose
I strongly recommend this exciting book to all those who want to better practice and understand e-partnerships. Professor Fang Zhao has done an excellent job providing an overall insight into the emerging field of e-partnerships. The book is a straightforward and extensive introduction to the formation and management of alliances and partnerships in e-business context. The book is a timely and very welcome contribution to the emerging e-management research. The book also raises questions for discussions and analyses.
1 of 1 people found the following review helpful.
Maximize Business Profits Through E-partnerships
By William
I've enjoyed reading it. This is the first English publication that deals comprehensively with how to build and manage partnerships with other firms to optimize e-business outcomes.
1 of 1 people found the following review helpful.
An Unique Contribution!
By Joan Cam (Leeds, UK)
Overall, I would like to recommend this book to all those who want to improve their business partnership skills in either traditional or cyber businesses.
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